Sony Ericsson expands Xperia family with two new generation Android smartphones

Xperia™ pro combines intuitive and fast messaging with multimedia features from Sony

Xperia™ neo gives consumers a new way to experience the best of Android and the best of Sony multimedia.

February 13, 2011, Barcelona, Spain – Sony Ericsson today unveils the Xperia™ neo and Xperia™ pro, the newest additions to the new generation of Xperia™ smartphones. Closely following the launch of the Xperia™ arc smartphone earlier this year, these latest smartphones also feature cutting edge technology from Sony and an exceptional multimedia experience on the latest version of the Android™ platform - Gingerbread.
As well as best-in-class imaging and display technology from Sony, the Xperia™ pro combines an optimized slide-out keyboard with smart functions to create a fast messaging experience. Featuring an ergonomically crafted keyboard, Sony Ericsson has focused on integrating the hardware with clever messaging functions for a perfect user experience. Xperia™ pro introduces the subtle but fast Type & Send functionality eliminating the need to open a dedicated app for each type of message, and Smart Keyboard that triggers predictive messaging actions automatically when the user slides out the keyboard.
Xperia™ pro is also the ideal business phone for Android fans coming complete with a set of professional functions such as syncing your email, calendar and contacts in a secure way and the pre-loaded Office Suite Pro lets consumers view and edit office documents directly on the phone.
Steve Walker, Head of Marketing, Sony Ericsson said, “We want to be a leader in Android and with Xperia™ neo and Xperia™ pro, we are now are offering excellent, innovative Android choices for consumers. These latest devices combine stunning design with state-of-the-art Sony technology and a new faster messaging experience on the Xperia™ pro, creating an entertaining smartphone experience.”
The best of Sony technology once again features in both Xperia™ pro and Xperia™ neo. The Reality Display with Mobile BRAVIA® Engine delivers exceptional visual brilliance and a crystal clear image which enhances the overall entertainment experience. Sony’s award-winning Exmor R™ for mobile sensor enables the capture of high quality, bright pictures and HD videos even in low light. All pictures and videos can be shared on an HD TV in your living room via the built in HDMI-connector.
Xperia™ neo builds on the stunning design language that Sony Ericsson has become known with a unique shape that not only looks good, but is ergonomically designed to fit perfectly in the user’s hand, especially when taking pictures.
Both smartphones will launch on the latest version of the Android™ platform providing access to Google Mobile Services and the myriad of applications available via the Android market. Xperia™ smartphones add best in class entertainment on top of smartphone fundamentals such as apps, maps, email and fast uncompromised access to the Web with Adobe® Flash® Player to create the most entertaining smartphone experience.
Sony Ericsson Xperia™ neo – Key features

Exmor R™. Great stills and videos even in low light
Reality display with Mobile BRAVIA® Engine
Built-in HDMI. Your stills and videos on HD TV
More than 100,000 apps on Android Market
Google™ services. At your service

The Sony Ericsson Xperia™ neo will be available in the following colours: Blue Gradient, Red and Silver.
Sony Ericsson Xperia™ pro – Key features

Touch phone with perfect slide-out keyboard and smart functions for fast messaging
Synch your email and edit office documents on the go
Sony Mobile BRAVIA® Engine and Exmor R™ for mobile
HDMI. Connect to an HD TV or a projector
Google™ services and more than 100,000 apps on Android Market™

The Sony Ericsson Xperia™ pro will be available in the following colours: Black, Red, Silver
Sony Ericsson Xperia™ neo will be available globally in selected markets from end Q1 and Sony Ericsson Xperia™ pro from end Q2.
For further information, images and videos visit www.sonyericsson.com/mwcnews
Sony Ericsson Xperia™ neo and Sony Ericsson Xperia™ pro at a glance

*All services mentioned in this table may not be available in every market.
Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

Technology News Updates

.

Saturday, 30 April 2011